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Marketing News

Next-Generation CX Will Count On These Technologies February 20, 2019
5G, spatial computing, visual search, and virtual humans are among the technologies that futurist Cathy Hackl is keeping a close watch on.
Marketers Crack Down On Content Management February 20, 2019
Like all things digital, content strategies are becoming more complex and nuanced as new and more advanced technologies take hold. But success requires more than dazzling content and powerful delivery mechanisms.
Rise Of The AI Artist February 20, 2019
As artists and creatives embrace artificial intelligence, new possibilities are presenting themselves in the forms of creative direction, visual design, and song creation.
What It Will Take For CX To Thrive In 2019 February 20, 2019
Although we anticipate a bumpy ride this year, all hope is not lost.
Retail People Power February 20, 2019
Retailers must step out of their comfort zones and be proactive in creating new structures, roles, measures, and skills to compete. Here are four steps that can help guide decisions about the future workforce:
Nano-Influencers: The Next Big, Little Thing? February 20, 2019
Even smaller than micro-influencers, what nano-influencers lack in the number of followers, they make up for in engagement.
Inside Foot Locker’s Shift To Experience-Driven Commerce February 15, 2019
For the sportswear and footwear retailer, digital transformation has meant shifting its focus away from customer transaction value toward customer lifetime value, with the goal of engaging, inspiring, and providing a more connected journey to customers across all touch points.
5 Consumer Trends That Are Shaping Digital Content Consumption February 13, 2019
Walk into any establishment today, and it’s almost certain you’ll see plenty of people looking at their smartphones. This increase in smartphone usage is directly influencing consumer content consumption habits, according to a new study by Adobe.
How 24 Hour Fitness Is Achieving Personalization At Scale February 13, 2019
One of the cornerstones of effective and engaging experiences is personalization. Tom Lapcevic, EVP and CMO, explains how the fitness leader is broadening those efforts across all customer engagements and touch points.
In Search Of A Killer Mobile Experience February 13, 2019
What differentiates the good from the great? First, it’s vital to recognize that interfaces and features that paid dividends a few years ago don’t necessarily deliver benefits today. As standards have changed, so have ideas about what produces a great mobile experience.

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