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Recent Posts

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Marketing News

What Digital Natives Want From Financial Services Brands August 16, 2018
Millennials are an extremely valuable cohort for FSI brands to target, but the question remains: What makes an FSI brand attractive to these people? We go straight to the source for answers.
How To Take Control Of Your Customer Experience With Social August 16, 2018
Social is how we consume media. It’s how we connect with others. It is how we seek recommendations and referrals. And, increasingly, it’s how we buy. So why does a new report show companies lagging behind?
3 Brands That Have Raised Their Game With Digital Upskilling August 16, 2018
Here’s how Dun & Bradstreet, RetailMeNot, and L’Oréal are enabling team members to better understand evolving digital dynamics, learn new skills, and ensure they are building the appropriate strategies to capitalize.
7 Content Consumption Trends That All Digital Leaders Need To Understand August 16, 2018
The pressure is on for brands that want to meet their customers wherever they are. And they are everywhere. They are proficient with digital technology and demanding superior experiences across all touch points—including emerging channels and platforms.
5 Key Points Marketers Should Know About Open Banking August 16, 2018
Open banking gives consumers the power to better manage and share their financial data with third parties. But the introduction of open banking isn’t the end point.
Visa's Talking To Millennial Women And Here's What They're Saying August 16, 2018
Visa’s new SVP of North America Marketing, Mary Ann Reilly, wants to have a frank conversation with Millennial women, who she says are the primary financial decision makers, and are critical to reach.
The 2018 State Of Financial Services August 16, 2018
Financial services companies have made strides in digital maturity, as they strive to meet the expectations of always-on and always-connected consumers.
Content Management Plays Crucial Role In Digital Transformation August 13, 2018
Web content management is a critical component of an organization’s digital transformation. That’s the conclusion of Gartner Inc.’s new “Magic Quadrant for Web Content Management” (WCM) report, which provides an overview of the WCM market and evaluates vendors in the market.
15 Mind-Blowing Stats About GDPR August 9, 2018
Where exactly are we as an industry in terms of GDPR compliance? And how do consumers feel about the new regulations?
6 Takeaways From Adobe Experience House 2018 August 8, 2018
Last week the city of São Paulo hosted the Adobe Experience House, where Latin America’s leading professionals in the areas of marketing, innovation, and creativity debated and shared experiences regarding the digital transformation of their companies.

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