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Marketing News

ASICS VP Shares Secret To Great Influencer Campaigns January 15, 2019
ASICS’s ambassador and influencer marketing campaign, FrontRunner, has proved to be a great success. We spoke to Björn Hamacher, vice president marketing EMEA, to find out why it works so well and to discuss the power of storytelling for sports clothing brands.
Why An Account-Based Experience Strategy Is Now A B2B Must January 15, 2019
Cloud software is the fastest-growing segment on NASDAQ by market cap. In turn, the space is becoming more competitive—and account-based marketing (ABM) is emerging as the front-runner strategy for B2B companies to differentiate themselves.
5 Holiday Online Shopping Trends To Guide Your 2019 Strategy January 15, 2019
While the holiday season is behind us, the insights from consumer online shopping trends from the period between Nov. 1 through Dec. 31, 2018 can be useful in guiding e-commerce and marketing strategies all year long.
How Blockchain Will Change Marketing In 2019 January 15, 2019
Smart marketers are already exploring how blockchain can create greater consumer trust and improve experiences. See how the technology will take off in 2019.
How To Win Over Consumers In Today’s Digital Economy January 15, 2019
Putting customer experience at the center of everything may seem obvious, but making it a reality requires a strategic approach to ensure strong, consistent execution. As you draft your strategy, keep these four pieces of advice in mind.
4 Tips To Help Your Team Embrace Change January 15, 2019
Here are some insights into how to get buy-in from your team while implementing changes as smoothly as possible.
Show Some Emotion: 6 New Data-Backed Takeaways For Marketers January 7, 2019
As artificial intelligence and automation become the norm for businesses, brands with a strong EQ, or emotional quotient, will beat the competition.
Tips For Delivering CX That Increases Cross Platform ROI January 7, 2019
Executing on a people-first strategy means respecting customers’ privacy while at the same time delivering the unbroken experiences they expect.
Conversational Marketing: Dialogue Creates Lasting Experiences January 7, 2019
When you build in dialogue with consumers, you unlock the ability to create lasting memories so much more than a one-way conversation.
How To Boost Your Learning Agility January 7, 2019
In the era of digital transformation, change is frequent and ongoing—and some of the traditional hallmarks of effective leadership are shifting as well. While in the past it may have made sense to seek out leaders who were decisive experts, what’s needed today—perhaps more than anything—is adaptability.

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