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How To Put Design At The Forefront Of Company Culture October 17, 2018
Design-led businesses consider design a strategic differentiator, according to Debbie Millman, designer, author, and podcast host of “Design Matters,” who moderated a session at Adobe MAX—The Creativity Conference, in Los Angeles, on Tuesday.
Breaking Barriers And Defying Tradition Is Key To Creative Thinking October 16, 2018
From comic book legend Nicola Scott, to worldwide renowned photographer Albert Watson, to newer creatives Questlove and Lilly Singh, to a grand finale with actor and director Ron Howard, Adobe MAX attendees learned practical tips and tricks to the art of creative thinking.
TV Advertising Calls For A Cross-Channel Strategy October 16, 2018
A new report by Telaria and Adobe Advertising explains how marketers can own the TV experience.
6 Trends Shaping The Future Of Experience Design October 15, 2018
Companies are challenged to create memorable experiences for their customers across channels and platforms. At Adobe MAX—The Creativity Conference, Albert Shum, CVP of design at Microsoft, shared six key trends that are shaping the future of experience design.
Adobe CEO: The Future Belongs To Those Who Can Create October 15, 2018
Design-led thinking leads to better customer experiences and builds customer loyalty, said Shantanu Narayen, CEO of Adobe, at Adobe MAX—The Creativity Conference, in Los Angeles.
Hear, Hear For Audio Branding October 12, 2018
Many marketers are adept at how their visuals are expressed, right down to Pantone colours and font names, but chances are they are less familiar with the elements of audio branding.
The State Of Design & Creativity October 11, 2018
Design and creativity are part of every role related to the development of a successful customer experience. That speaks to visuals and all-things experiential, of course, but the principles of design-led thinking apply to all the other slices of the CX pie, too.
Technology And Creativity Go Hand In Hand: Study October 11, 2018
More than half of creative professionals expressed interest in artificial intelligence and machine learning and what they add to the creative process, according to a new study by Pfeiffer Consulting, commissioned by Adobe.
7 Ways Business Leaders Can Foster Their Teams’ Creativity October 11, 2018
In a world where personalization is the norm, where machine learning is making everyone intelligent, and data-driven marketing is table stakes, standing out will come down to the creativity of the people behind the scenes, experts say.
3 Bite-Sized Podcasts On Designing Multichannel Experiences October 11, 2018
A key part in making messages stick, according to experts, is to ensure that the cross-channel design of your brand's experiences offers something new and unique each step of the way, while also maintaining a level of consistency.

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