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Marketing News

5 Memorable Advertising Activations September 19, 2018
Advertising has taken a decidedly experiential turn, as the brains behind the campaigns continue to push the boundaries of creativity to cement emotional bonds between brands and consumers.
New Campaigns, Sports Sponsorships On Tap At Heineken September 19, 2018
“The world is changing, and therefore we need to understand how best to move with it, but also some of the fundamentals remain the same,” says Heineken CMO Jonnie Cahill. Here’s how he balances both.
The State Of Advertising September 19, 2018
Advertising is the quintessential example of an industry known for creatively embracing what’s new and next. From emerging technologies, channels, and formats to bold, go-to-market media strategies that are guided by evolving customer expectations for personalized, seamless, and omnichannel experiences, the most successful brands, agencies, and vendors are not ones to rest on their laurels. […]
What’s Really Holding Back Content Marketing September 19, 2018
If you were to ask 100 marketers to define “content,” you’d get 100 different answers. It’s hardly a surprise. The issue, however, is larger than just nailing down a definition.
What A Properly Trained CX Practitioner Looks Like September 19, 2018
Customer experience must be engrained across your organization for it to make an impact. The true test is whether your training and efforts make your organization more customer-centric.
Upwork SVP: Skills Will Be The Currency Of The Future Of Work September 19, 2018
In this exclusive interview, Upwork marketing SVP Rich Pearson describes the future of work, the role of freelancers and flexibility, and how digital has disrupted how companies hire.
Behind The Scenes Of MGM Resorts’ Digital Transformation September 19, 2018
For MGM Resorts, digital transformation has been about addressing the gap between marketing and IT–a gap that the company’s chief digital officer, Kelly Smith, calls “digital product capabilities.”
Experts Weigh In On The Future Of Advertising September 19, 2018
CMO.com spoke to leading players from the brand, agency, publisher, and ad-tech worlds, who pointed to six big-picture trends for the future of advertising.
What Marketers Are Discussing At DMEXCO 2018 September 13, 2018
DMEXCO 2018, this week in Cologne, Germany, has been a firework of debates, ideas, and technology. Following are five topics that resonated most.
Retail Sees Record-Breaking Back-To-School Online Shopping Season September 13, 2018
The 2018 back-to-school shopping period raked in $58.1 billion in online sales this year, according to new data from Adobe Digital Insights.

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