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The Future Of Television, According To Roku’s Chief Marketer September 22, 2017
Cable and satellite services, streaming options, and OTT devices are now the norm. Binge-watching and mobile viewing have become commonplace as well. What’s next? Roku CMO Matthew Anderson shares his vision.
3 Digital Trends Disrupting The Insurance Industry September 22, 2017
The competition is heating up in the property and casualty (P&C) insurance space. In fact, 90% of insurers are concerned about losing business to fintech companies, according to a study by PwC.
5 Brand Behaviours To Keep Customers Under Your Spell September 22, 2017
It is not easy to make consumers notice you. However, it is even more difficult to keep them engaged, especially when the number of digital devices and touch points is constantly growing.
The Answer To Attribution? Begin With The Business Problem September 21, 2017
Cross-screen targeting based on AI marketing data analysis to map the user journey, generate real-time predictions, improve attribution, and increase conversions? It might sound like marketing nirvana, but Appier CEO Chih-Han Yu is making it the new reality.
80% Of B2B Buyers Turned Off By Aggressive Sales And Marketing September 21, 2017
Sales and marketing have yet to align with how the modern B2B buyer wants to engage with businesses, according to news research from Dun & Bradstreet.
Patient Privacy ‘A Crutch’ For Bypassing Digital, Says Dignity Health VP September 21, 2017
“For a brand to succeed, it must succeed on digital, and that’s as true for health care as any other consumer experience,” says the ever-frank Mark Viden.
7 Tips For Retailers Intent On Attracting Gen Z September 21, 2017
Retailers have spent a good deal of time getting to grips with the behaviors and expectations of Millennials, but a new generation is here and is making its preferences felt.
A New Spin On Delivering The Soundtrack Of Our Lives September 21, 2017
The prediction algorithms used to deliver recommendations are not only of huge importance to online retailers but also to entertainment companies—the more accurate they are in delivering what consumers want, the more they buy.
Intuitive Thinking: What Marketers Can Learn From Creatives September 20, 2017
In order to understand how to make better marketing decisions, let’s first quickly explore how creative people come up with new ideas in the first place. The parallel is enlightening.
T-Mobile’s Digital Transformation Carried By Customer Obsession September 20, 2017
How customers feel about their interactions with the telecom giant is the primary metric for its success, said Nick Drake, EVP of marketing and experience.

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