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Marketing News

Experts Weigh In On The Future Of Advertising June 18, 2018
CMO.com spoke to leading players from the brand, agency, publisher, and ad-tech worlds, who pointed to six big-picture trends for the future of advertising.
10 Ways Digital Leaders Can Protect Their Teams From Burnout June 13, 2018
The concept of workplace burnout was first introduced more than 45 years ago. However, the once-novel diagnosis has grown exponentially in the always-on work environment.
No Matter The Reality, Content Remains King June 13, 2018
When CMO.com first attended the Augmented World Expo back in 2012, conference goers were still getting their arms around a clear definition for the technology. Times sure have changed, and it’s no longer just augmented reality we’re talking about.
AI: The ‘Antidote’ For What’s Ailing Marketing? June 13, 2018
Iskender Dirik, CEO of Microsoft ScaleUp in Berlin, sees three painpoints in marketing--all of which can be helped by artificial intelligence.
‘Treat Your Customers Like Treasured Friends,’ Says Sugarfina Co-CEO June 13, 2018
With more than 50 retail locations across North America, Sugarfina has built a reputation as the category disruptor in the $200-billion confections industry. Here’s how.
5 Fascinating Jobs That Don’t Exist—Yet June 13, 2018
Emerging technologies, automation, digital platforms, and data are reshaping the workplace at a rapid pace—so much so that 85% of the jobs that will exist in 2030 haven’t even been created yet.
At ANZ, It’s All About Agility June 13, 2018
Chris Venter, GM of omnichannel platforms at ANZ, spoke with CMO.com about the financial institution’s recent transition to an agile workplace, including what the process involved, how it engaged employees, the role of emerging tech, and some fruits of its labor.
7 Ways Brands Are Evolving Their Message For Digital Video June 6, 2018
As the numbers show, consumers sure are hungry for their daily digital video. For brands and marketers, that growth represents huge opportunities to creatively captivate audiences through site, sound, and motion. Read on for our deep dive into seven of the biggest trends we’re seeing today.
Full-Speed Ahead To The Future Of Work June 6, 2018
Just as technology continues to transform customers’ expectations for brand engagement, so, too, is it changing the landscape of work, itself.
15 Mind-Blowing Stats About The Future Of Work June 6, 2018
Technological and cultural shifts are already reshaping work as we know it. Read on for a clearer view of what’s to come.

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