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Marketing News

What Steven Spielberg Can Teach Experiential Marketers April 22, 2019
Investing in experiential involves creating pop-up events that bring brands to life for the individual and deliver huge reach, yet doing so is not always easy to pull off. Here are some tips for generating a Spielberg-like splash with your experiential marketing.
Real-Time Data Fuels Customer Experience Management April 22, 2019
While it’s clear that businesses compete based on customer experience, a good deal of uncertainty exists about what an effective CXM strategy looks like.
3 Tips For Keeping Audience Attention And Affinity With Video Tech April 17, 2019
The experience for audiences in the ever-connected ecosystem not only needs to catch their attention, but it requires a seamless user experience.
IMAX: An ‘Unabashed Enthusiast’ For Shared Experiences April 17, 2019
IMAX CMO Denny Tu was instrumental in designing the company’s new brand strategy, which saw the company cross the $1 billion mark at the global box office. In this exclusive interview with CMO.com, Tu discusses his plans to ensure audiences continue to embrace the power of the “IMAX experience.”
‘ACEing’ It On Social: A Winning Formula For Brands April 15, 2019
Driving brand awareness on social is table stakes today. But to succeed in the social landscape of tomorrow, companies need to move beyond marketing and expand social across their organizations.
10 Essential Skills Every CXM Team Needs April 15, 2019
Once the roles are outlined, the good news is you likely won’t have to look far to fill them.
Building A Community The E-Sports Way April 15, 2019
Every game has its own fans, culture, and tournaments. If you’re a brand marketer wanting in on the e-sports action, understanding each game and its associated culture is vital.
How Guardian Labs Builds Trust April 15, 2019
While content marketing has been around for a while, most brands still have a long way to go to perfect it, says Susie Bayes, brand partnerships director at Guardian Labs.
4 Mobile Trends APAC Marketers Can’t Miss April 11, 2019
Mobile technology is now the dominant way consumers are getting online and communicating in APAC. For marketers, the golden opportunity to reach out and engage them is crystal-clear.
New Life In Marketing: Embracing Hyper-Relevance In Retail April 9, 2019
In the face of challenging times for retailers, there’s little denying the pressure that CMOs face to prove their value. Yet our view is that there has never been a better time to be a retail CMO.

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