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Marketing News

A Lot To Absorb: The Next Wave Of Shiny Objects July 24, 2017
The rate of absorption is a formula that typically applies to three areas: accounting, real estate, and biology. Yet business leaders are dealing with a less clearly defined absorption rate that relates to the time it takes to master and see a return from using a new marketing channel or technology.
From B2B To B2C: How Del Monte Expanded Its Base In India July 24, 2017
“We’ve always seen our B2B business as a way of exposing our brand to millions of consumers, and we have now progressed to become a prominent B2C presence,” says Yogesh Bellani, CEO of Del Monte joint venture Fieldfresh Foods. He explains the brand's approach, as well as its future plans.
When Marketing Stories And Sales Skills Converge July 24, 2017
Here’s a quick look at three trends happening right now that are making it possible to provide just-in-time, situational messaging, content assets, and skills training to enable salespeople to have the right conversations at each stage of the customer life cycle.
Immersive Reality: The Most Disruptive Development In Technology History? July 24, 2017
The time is right for digital professionals to lean in and shape how immersive experiences can extend engagement, nurture influencers, and delight customers with new forms of brand interaction.
4 Ways To Make An Emotional Connection That Machines Can’t Learn July 24, 2017
Multiple channels and amazing apps have equipped brands with myriad opportunities to connect with customers, but thinking human is still key.
From B2B To B2C: How Del Monte Expanded Its Base In India July 23, 2017
“We’ve always seen our B2B business as a way of exposing our brand to millions of consumers, and we have now progressed to become a prominent B2C presence,” says Yogesh Bellani, CEO of Del Monte joint venture Fieldfresh Foods. He explains the brand's approach, as well as its future plans.
Successful Innovation Teams Share These 5 Realistic Traits July 21, 2017
Innovation teams can crash-land quickly and produce disappointing results unless businesses manage them effectively.
Meet Your New Brand Advocate: The ‘CorpSumer’ July 21, 2017
Part advocate and part objector, CorpSumers are the “influencers next door”–brand activists who change the opinions and behaviors of their friends and families.
The Future Of TV Is Social July 21, 2017
The emergence of social TV offers brands new opportunities to reach their audiences. Start with the consumers and their culture, and don’t interrupt their viewing experience.
At CFA Institute, ‘Great Brand Transformation’ Starts With Its CMO July 20, 2017
Michael Collins explains how, since joining the largest association of investment professionals in the world, he has set about reorganizing the marketing group to increase its understanding of local customer needs and launch a global brand repositioning campaign.

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