Local link building is a different online marketing game as compared to link building for conventional SEO. The factors that local link building different include competition and the ranking criteria.
With that said, we are going to discuss some ways to perform effective local link building. Since this link building discussion is aimed at providing tips to small businesses, budget is one of the main things to focus here.
Work on the basics
There is a bit of research that you will need to make before you start anything. First, you need to pull the link profile details using tools such as Moz, Ahrefs or Majestic. Then you need to export that link data in the spreadsheet.
After pulling your link information, you need to pull the link information that of your competitors. Look at the websites which have the link to your competitor’s website but not yours. Of course, the main purpose of building links is to find unique points which would provide the link to your website, but inserting link into the websites used by your competitors will kill the competition; i.e. those sites will no longer remain unique for your competitors.
Setting the schedule
It’s quite beneficial to allocate time for the entire link building cycle. Usually, setting 3-months cycle for a small business website gives enough time to the link building team to explore different link building opportunities and work on them. After the cycle is completed, ask your team to give you the link report that you will analyze to find out the progress.
The main benefit of setting the cycle is that it motivates the link building team to work hard and deliver result. Furthermore, it becomes quite easier for you to eradicate any kind of deficiencies in the process. Here, it’s also worth mentioning that the hardest part of SEO is link building. So, you cannot accomplish objectives if you are not working on the deadlines.
This might be the most difficult way to earn links but it is mighty effective. What you need to do is to communicate with the client and ask for the things that client has already been doing for the purpose of promoting his/her business. You may be able to find out if the client has participated in the events such as charity events, local meeting and local seminars. From those details about participation, you may be able to find out if the client was able to build some relationships with the other businesses. Get a list of those businesses along with the contact details and organize that information.
Find right targets
After compiling the list, find out the businesses which would share the context of background with your business type. Contact those businesses to start the process of acquiring link from them.
This process may be a little bit difficult but it’s still easier than most of the other methods of getting high-quality links. All you need to do is to try hard, remain patient and stick to the quality of your website in order to present a better business among the businesses in relationship.